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Krafton Appoints Manager Ahead Of PUBG Mobile India Launch

Nutan Lele
22/Dec/2020 09:11 am

Krafton has appointed Aneesh Aravind as the newest country manager for India.
Aneesh Aravind has several years of experience in the gaming industry including with organisations like Tencent and Zynga.
Though Aravind's appointment can be viewed as a positive development for PUBG Mobile fans, this still does not indicate that it will launch any time soon.

As the fight to bring PUBG Mobile back to India continues, the game’s parent company Krafton has appointed Aneesh Aravind as the newest country manager. According to his Linkedin profile, Aneesh Aravind has several years of experience in the gaming industry, having worked with massive organisations like Tencent and Zynga. He was the Business Head for South Asia during his time at Tencent and worked as a Lead Product Lead for Zynga’s FarmVille & Empires & Allies. 

PUBG Mobile Continues Efforts To Bring Game Back To India

Though Aravind's appointment can be viewed as a positive development for PUBG Mobile fans, this still does not indicate that it will launch any time soon. According to an RTI filed, the game has still not gotten approval from the Ministry of Electronics and Information and Technology (MeitY). According to a PUBG official, "Efforts from PUBG were made in the right earnest, but the situation is such that there has been no headwind to progress on the matter. We don't see the game making a comeback in India for the next few months, at least not before March 2021. It's unfortunate that everyone has to live with it."

While Krafton is taking all the necessary steps in bringing the game back to the country like announcing an investment of $100 million (approximately Rs 734 crore) in India, to bolster the PUBG Mobile esports ecosystem and appointment of over 100 employees in the process. PUBG India Pvt. Ltd, which is a subsidiary of a foreign company has officially registered itself with the Ministry of Corporate Affairs on 21st November. Kumar Krishnan Iyer and Hyunil Sohn are registered as the directors of PUBG India Pvt. Ltd. The latter is the Head Of Corporate Development at KRAFTON Inc. / PUBG Corporation indicating that PUBG India is likely a subsidiary of the above-mentioned companies. PUBG Corp. has begun the process of setting up full-fledged operations within India.

RELATED:  PUBG Mobile and BTR Zuxxy Won Awards at the Indonesia Gaming Award 2020

The game is being revamped to include features that address the privacy concerns of the Indian government by conducting regular audits and verifications on the storage systems holding Indian users’ personally identifiable information to reinforce security and ensure that their data is safely managed. PUBG Mobile India released a teaser featuring TSM Entity JONATHAN, Kronten, and Dynamo. A full-fledged trailer featuring these three alongside Bollywood actor Arshad Warsi is also in the works.

While officials have been tight-lipped regarding the game's return, PUBG Mobile players and fans are waiting in anticipation. Global Esports has already gone ahead and declared a brand new PUBG Mobile squad after parting ways with SynerGE.

RELATED:  “I Know It’s Going To Get Unbanned. I’m Just Not Sure When”, Says GE CEO About PUBG Mobile

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Nutan Lele is AFK Gaming's source for everything from Twitch to the Twitterati. Her focus lies in distilling mobile esports content from around the world. She is also the former captain of Girlaxy India.