BGMI Play Pure


Ranveer Singh Named Brand Ambassador for BGMI

Abhimannu Das
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Krafton announced its partnership with Bollywood celebrity Ranveer Singh as part of the Play Pure campaign.
Players who participate in the campaign will be “urged to be bold and celebrate their authenticity in the Battlegrounds.”

KRAFTON India just made an announcement that Bollywood actor Ranveer Singh is the official Brand Ambassador for Battlegrounds Mobile India (BGMI). According to Krafton, Krafton’s official press release for this strategic partnership aims to bring together the thrill of gaming and the charisma of Superstar Ranveer Singh to engage and deliver elevated experiences for millions of gamers across the country.

BGMI launches Play Pure campaign with Ranveer Singh 

As part of the partnership between Krafton and Singh, players will get to experience the Play Pure campaign. While details about what it entails is not out yet, Krafton revealed that players will be “urged to be bold and celebrate their authenticity in the Battlegrounds.”

KRAFTON India CEO Sean Hyunil Sohn expressed his enthusiasm about this landmark partnership, stating, "We are elated to welcome Superstar Ranveer Singh to the BGMI family. His magnetic persona and unrelenting spirit align seamlessly with the essence of BGMI. KRAFTON has always been committed to providing immersive and captivating experiences for our users.” 

He revealed that the collaboration has opened up a new avenue to bring exciting and engaging content that will resonate with gaming enthusiasts nationwide. Details about the Play Pure campaign are yet to be revealed but we can expect an official announcement soon.

Ranveer Singh, equally excited about this new venture, shared his thoughts, "As an artist, I find gaming to be an extension of my creative expression. The dedication, the competitiveness, the camaraderie and the team spirit in the gaming world resonate with me deeply.” 

He feels that BGMI has evolved into a cultural phenomenon by creating a platform that brings together individuals from diverse backgrounds, transcending borders through their shared passion for gaming. Singh concluded his statement revealing that he is thrilled to be part of this journey and is looking forward to the “exciting interactions with the Indian gaming community."

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Abhimannu is a PC esports writer at AFK Gaming. With over seven years of experience in esports journalism, he has worked on a myriad of games and their ecosystems including Valorant, Overwatch and Apex Legends.

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