Honor of Kings Accused of Plagiarism by NetEase Over Promotional Poster

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Honor of Kings Accused of Plagiarism by NetEase Over Promotional Poster

John Dave Rossel
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NetEase accused Tencent's Honor of Kings for plagiarism over character adjustments promotional poster.
NetEase made a side-by-side comparison of its romance story game, For All Time's promotional poster to Honor of Kings' post.
Tencent is yet to post an official statement to address this matter.

One of Tencent’s top-grossing mobile esports titles, Honor of Kings, is reportedly facing allegations of plagiarism due to a promotional poster. NetEase, one of the popular game publishers in China, posted a comparison of its previous promotional image which highly resembled the one Tencent recently posted for Honor of King’s in-game character adjustments preview. According to a report from Pandaily, the promotional materials supplier for Honor of Kings, Hangzhou Fullspeed Network, released an official statement to address the situation and will reveal more information once the investigation has concluded. Tencent is yet to provide an official statement regarding the allegations of plagiarism from NetEase.

Honor of Kings’ character adjustments preview looked similar to For All Time’s promotional image

NetEase made a post on 21st April, comparing a promotional post from its Otome game (A romance story-based game catered towards the female audience) For All Time and Tencent’s Honor of Kings.

A side-by-side comparison was showcased of the post made by Honor of Kings on 14th April 2022 with the post from For All Time on 27th June 2021.

Comparison of the Images for Honor of Kings and For All Time

While Tencent is yet to issue an official statement regarding the allegations made by NetEase, the Honor of Kings’ supplier Hangzhou Fullspeed Network reportedly announced: “We have taken notice of the online discussion in regard to the promotional designs. On April 14, the column announcement picture designed by our company for the Honor of Kings may be similar to other product announcement maps. The company is urgently investigating the situation of the design’s creation and will provide a complete explanation as soon as possible.”

This isn’t the first time Tencent has been under fire for plagiarism allegations. Last year, one of its game titles Code: Zero used assets from another game which caused an uproar. After the incident, an apology was issued, saying that the problem was due to the outsourced company in charge of designing the post.

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John is a mobile esports writer for AFK Gaming that specializes in Wild Rift and Mobile Legends, whilst also maintaining an overview of the Free Fire, COD Mobile and PUBG Mobile esports scenes.