Sip, Game, Repeat: The Beverage Habits of Indian Gamers

As the sun slowly peers through the window, 22-year-old Akash prepares for another day at university. Assignments aside, he is extremely enthused to talk to his mates about the new easter eggs he found about an upcoming agent in Valorant. As soon as he boards his metro, he wastes no time loading up a BGMI game. A glance at the number of stations to go, and his eyes are glued back on his phone as he bulldozes through the battlefield. He reaches into his bag to grab his favorite aerated drink and chugs it as he waits for his stop. Time then flies by as he speedruns his classes, and finally, after the last hour, Akash and his friends Raj and Abishek go to their usual hangout spot — Raj’s home. With high BPM music blasting, YouTube running on one screen, and Valorant on the other, the trio chats away with coffee and cola in their hands

From Akash and his friends, or from any gaming café, or by observing the sponsor logos adorning your favorite esports team, or by learning about the $1.2 Billion sales of Logan Paul and KSI’s Prime Energy Drink, or even checking out our survey below, you might realize one pervasive truth about gamers: They have a deep affection for their coffee and caffeinated beverages.