Thug Explains Why Binks and Mavi Lack Brand Deals Compared to Other Creators

One of the two members responsible for running S8UL Esports, Animesh "Thug" Agarwal, is a mine of business knowledge and insight when it comes to esports. His viewers are always eager to know more from him about the content creators and players signed by the organization, what they have planned out for the future, things related to its operations, and other such things.

In one of his recent livestreams, an audience member asked the reason behind Mithul "Binks" Nayak and Harman "Mavi" Mavi not getting as many brand deals as some of the other creators, during an ongoing discussion about how market conditions affect the earnings of content creators.

Thug delivered an accurate response without beating around the bush, giving sound reasoning for both creators.

Thug's insights on why Binks and Mavi are not able to land brand deals compared to other content creators

When talking about Binks, who is one of the top PC content creators from India and also a professional Valorant player, Thug reasons that one of the factors is the current market conditions.

"He is a PC-centric creator with the greatest value and not all brands have the budget to pay for his value and we do not undervalue our creators," says Thug.

Taking a quick look at the social pages of Binks, the 29-year-old enjoys a following of almost 76,000 on Instagram and more than 256,000 subscribers on YouTube. He is one of the most fun PC streamers from India with a great personality whose content mostly revolves around Valorant.

Moving on to Mavi, who is considered to be one of the finest shotcallers from India in mobile battle royale games like PUBG Mobile and BGMI (Battlegrounds Mobile India), Thug straight as an arrow says that if he does only 10 streams in a year then he simply cannot attract brand deals.

"The content also needs to be creative, this point is not only for Mavi. In general, the content needs to be creative," says Thug.

Taking a quick look at the social pages of Mavi, he enjoys a following of more than 563,000 on Instagram and more than 1.26 million subscribers on YouTube. He is a professional mobile esports athlete who also streams during his down time and loves to connect with his audience during this time.

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This is what he had to say about the two S8UL streamers and content creators during his livestream while also giving some valuable insights on how market conditions affects the earnings of various creators.