Rooter and IndiGG Partner To Boost Web3 Gaming With Creator Program

One of India’s leading streaming platforms Rooter has announced its partnership with IndiGG, the Indian sub-DAO (Decentralized Autonomous Organization) of Yield Guild Games (YGG), to tap into the massive interest in Non-fungible Token (NFT) and gaming in the country.

The streaming deal between the two entities will focus on launching a Blockchain Game streaming program called “Rooter x IndiGG - Creator Program” and the first cohort of this will commence on 10th April, said a press release. Through this, 1000 Web3 gaming creators will receive a chance to win cash prizes from a pool of $1M USD. This claims to be the first-ever platform to make a community for Web3 streamers.

Rooter x IndiGG collaboration seeks to boost Web3 gaming in India

India’s gaming market is seeing “a once-in-a-generation inflection point in terms of sophistication, scale, growth, and propensity to pay, with a huge base of over 400M gamers, making it one of the largest markets in the world,” said Rooter in the release. It added that IndiGG, backed by Web3 giant Polygon, is aiming to create an ecosystem for Web3 gaming to flourish in India, by supporting both developers and gamers. By joining hands with IndiGG, Rooter will get access to stream Web3 games in the portfolio of IndiGG.

Co-founder and COO of Rooter, Dipesh Agarwal, said, “We are excited to partner with IndiGG, who are driving the adoption of Web3 gaming in India by onboarding Blockchain gaming creators. Through this association, we will give their gamers access to our Rooter.gg x IndiGG - Creator Program.” The program will feature workshops and mentorship, and help gamers monetize their content. Agarwal added that the partnership will further enable Rooter to proliferate Web3 gaming and be at the forefront of Blockchain game streaming.

Further commenting on the collaboration, IndiGG’s Business Head Abhishek Anand said that they were thrilled to collaborate with Rooter to support content creators from the Indian gaming community to stream content of games on the IndiGG portfolio. He said that India was a gaming powerhouse with more than 400M gamers, making it a highly lucrative market for western studios to find hyperlocal partners to take on distribution. “The generous reward pool offered by Rooter will play an instrumental role to empower the IndiGG community to become a juggernaut in growing the Web3 gaming ecosystem through live streaming and creation of education-based content, in an effort to offer higher discoverability of upcoming Web3 games in the space to others,” he added.

Rooter was founded in 2016 by Piyush Kumar and Dipesh Agarwal. In January 2022, the company announced that it had raised $25M in its series A funding round led by Lightbox, March Gaming, and Duane Park Ventures. Meanwhile, in December 2021, Rooter roped in renowned Indian cricketer Yuzvendra Chahal, who now exclusively streams on the platform. It has also teamed up with Team Orange Rock, Orangutan, and Revenge Esports. Recently, the company also bagged the exclusive media rights deal for tournament organizer, Skyesports.