Orangutan Announces Exclusive Partnership With PUMA India

One of the top Indian esports organizations, Orangutan Esports has entered an exclusive partnership with PUMA India, the third-largest sportswear manufacturer in the world, as its official kit partner.

Under the terms of this association, all esports athletes that are a part of Orangutan will wear the official jersey and other merchandise created exclusively for them by PUMA.

With this partnership, PUMA also expands its presence in Indian esports and has released a digital film in collaboration with Orangutan called #AlsoAnAthlete to create awareness around competitive gaming.

Orangutan enters an exclusive partnership with PUMA India as official kit partner

Orangutan has announced a strategic collaboration with PUMA India and the two brands share a similar ideology to propel esports to greater heights. This partnership will also elevate the experience of Orangutan's esports players and fans with official merchandise while representing PUMA in the growing esports community of India.

Commenting on the occasion, Jai Shah, Co-Founder of Orangutan Esports said, "Our association with PUMA India is a step in the right direction. Through this partnership, we aim to bring about a revolution in esports culture in the country where official merchandise and esports teams go hand-in-hand. Together, Orangutan and PUMA will work closely this year to achieve scale and success in the esports industry.”

Adding his views on the topic, Yash Bhanushali, Founder and CEO of Orangutan Esports said, "I am thrilled to announce our partnership with PUMA India as our official kit partner, marking a major breakthrough for Indian esports. With PUMA's support, our players will have top-quality gear, empowering them to compete globally with unmatched confidence. I am immensely grateful to PUMA India for believing in our vision and commitment to the growth of esports."

Shreya Sachdev, Head of Marketing at PUMA India, said the following about the partnership, "We are happy to partner with Orangutan Esports and continue our investments in the rapidly expanding space of esports in India. As a brand, PUMA has always invested in the diverse pillars of youth culture such as sports, fitness, art, cinema, and music. Through this association with Orangutan, we look forward to developing the Esports market in India and engaging with gamers across the country.”

To mark the launch of this partnership, Orangutan has released a digital film on social media along with PUMA India, the tagline reading "In the world of sports, we are not just considered as gamers - we are #AlsoAnAthlete"

This is also not the first time that PUMA India has partnered with an Indian esports organization having previously been the official team kit partner for Revenant Esports, which also marked PUMA's official entry into the Indian esports industry.

PUMA might have only entered its second partnership within Indian esports but speaking internationally the sportswear and athleisure company has collaborated with several international organizations like Gen.G Esports, Cloud9, NAVI, EVOS Esports, and more.