Global Esports to Have No Sponsors on Jersey for VCT 2023 LOCK//IN São Paulo
Would this be the most clean jersey in the international Valorant tournament?
The global Valorant community is super excited for the VCT 2023 LOCK//IN São Paulo which will be running from 13th February to 4th March, featuring a sizable total prize pool of $500,000 USD.
This is the first international Valorant tournament for the current competitive season and all partnered teams are coming together for the grand event, which is going to be ruthless with its single-elimination format.
This is a perfect opportunity for sponsors to shake hands with the competing organizations and book a slot on the team jerseys. However, Global Esports is not too keen on making any business commitments yet and has decided to participate with a clean t-shirt, without any sponsors.
Global Esports will be competing in VCT 2023 LOCK//IN São Paulo with a clean jersey
During a recent livestream session, Dr Rushindra Sinha - CEO and Founder of Global Esports, revealed that they will be competing in the first international Valorant tournament of 2023 with a clean jersey, free of all sponsors.
"Honestly, zero. We decided that for Brazil we are not going to have any sponsors, absolutely clean jersey," said Rushindra, "As of 31st December 2022, we have done a complete reset on every brand that we are working with, on every collaboration that we have, on all our sponsors, everything."
He went on to explain that, this is a fresh start for Global Esports in Valorant and they want to use VCT 2023 LOCK//IN São Paulo as a testing ground to evaluate specific metrics like:
The viewership they can attract.
The type and quality of content they can create.
Make a case study of everything that Global Esports can do.
Having explained its objective, Rushindra further said that after collecting all this data, Global Esports will initiate fresh conversations with "sponsors that are chasing us".
He highlighted the fact that there are sponsors who are showing a lot of interest in partnering with Global Esports, but they have decided to wait till after the tournament in Brazil, after which they will be taking these conversations ahead.