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Michael Hassall

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Michael is a UK-based journalist and editor who caught the esports bug in 2010, but took eight more years to figure out he should write about it. With a background in marketing and PR, he’s covered esports for half a decade. He now specializes in Dota 2 and general gaming.

All Articles Written By Michael Hassall

Another Path? Searching For Esports Sustainability Outside of the West

10 months ago
Another Path? Searching For Esports Sustainability Outside of the West

The Soundproof Booth: Mythbusting a Common Esports Misconception

a year ago
The Soundproof Booth: Mythbusting a Common Esports Misconception

We’re Told Esports Is Becoming Sustainable - Then Why Does It Still Look the Same?

a year ago
We’re Told Esports Is Becoming Sustainable - Then Why Does It Still Look the Same?

Esports Games Don’t Die: How Esports Communities Endure as Games Age

a year ago
Esports Games Don’t Die

Is Deadlock a Masterclass in Viral Marketing or Genuine Playtest?

a year ago
Is Deadlock a Masterclass in Viral Marketing or Genuine Playtest?

Valve’s Move Against In-Game Advertisements at TI: Bold Statement or Pointless Posturing?

a year ago
Valve’s Move Against In-Game Advertisements at TI: Bold Statement or Pointless Posturing?

Put in the Stocks: When Shares and Shareholders Affect Game Development

a year ago
Put in the Stocks: When Shares and Shareholders Affect Game Development

Building Balatro: How a Poker Roguelike Sold a Million Copies

a year ago
Building Balatro: How a Poker Roguelike Sold a Million Copies

Esports Teams as Marketing Agencies: A New Way of Thinking

a year ago
Esports Teams as Marketing Agencies

Esports Memorabilia: The Lost Market

a year ago
Esports Memorabilia: The Lost Market

The FGC Doesn't Want To Be Esports - And That’s Okay

a year ago
The FGC Doesn't Want To Be Esports - And That’s Okay

Failure to Launch: Rocket League’s Struggles with Esports

a year ago
Failure to Launch Rocket League’s Struggles with Esports

How FIFA Solved Its Video Game Identity Crisis

a year ago
How FIFA Solved Its Video Game Identity Crisis

Make Them Pay! The Evolution of Esports Monetization

a year ago
Make Them Pay! A History of Esports Monetization

The Challenges and Opportunities of Building Esports Cities

a year ago
The Challenges and Opportunities of Building Esports Cities