The Call of Duty: Mobile is a free-to-play shooter video game developed by TiMi Studios and published by Activision and Garena on 1st October 2019. Following its launch, Activision and Tencent started working to get the game through authorization stages in China. According to industry analyst Daniel Ahmad, the title received a license to launch in August 2020. Closed testing for the game begun soon after and now, on 25th December 2020 Tencent Timi Studio and Activision announced on their Weibo page that the game is available now. The game has the endorsement of the king of Chinese pop Jay Chou.
Call Of Duty: Mobile's China Release
The game has over 300 million downloads since its launch, excluding China’s release. Over 70 million players pre-registrated for Call of Duty: Mobile's China release leading up to the launch day. To celebrate this launch, Tencent partnered with local celebrities in China to release a new live-action trailer for the Mobile game.
Industry analyst Daniel Ahmad also tweeted out that While Tencent has previously operated 'Call of Duty: Online' for PC in China, this is the first time that Call of Duty will be introduced to most gamers in China. He also said that Tencent has invested heavily in the marketing of the game with various promotions to increase the appeal/reach. Tencent’s deep understanding of the Chinese game market paired with its overseas operation of Call of Duty: Mobile for the past year will help the game succeed in this market. Tencent is positioning the title as a key shooter IP alongside other key games such as Peacekeeper Elite and CrossFire. The company is already growing the esports ecosystem for the game with the first invitational taking place today and multiple esports organisations signing on.