Reliance Jio Enters Esports By Announcing JioMart Gameathon Free Fire Tournament

In an exclusive release sent to AFK Gaming, Reliance Jio has announced its entry into Indian esports with the launch of a Free Fire tournament called JioMart Gameathon to celebrate the festive season of Diwali. This is the first of a series of esports events to be conducted on the JioGames platform.

The tournament will be conducted over three days from October 30th to November 1st 2020 and will be broadcasted live via JioTV on the JioEsportsHD channel, as well as on YouTube. Winners will be rewarded with prizes from JioMart.

Registrations are now open and participants can sign up at play.jiogames.com/esports.

Indian Esports Continues to Grow in 2020

Prize money in Indian esports grew more than 180% in 2019 to over USD 1.5 million and the Indian esports industry continues to display robust activity and participation in other game titles. In October 2020, Garena concluded one of its largest professional Free Fire esports tournaments in the country, the Free Fire India Championship 2020 (FFIC) with a prize pool of INR 50 Lakhs (~USD 67K). FFIC is estimated to have received over 300,000 team registrations and at the time of writing this, the viewership for just the grand finals of the tournament on YouTube is in excess of 9 million views.

Earlier this year in February 2020, in a conversation with Microsoft CEO Satya Nadella in, Mukesh Ambani, chairman of Reliance Industries Ltd. stated that “there is a huge potential for gaming to grow” in India, and that “gaming will be bigger than music, movies and television shows put together.” Jio has shown its intent of venturing big into esports and with the JioMart Gameathon announcement, it has taken the first step in that direction.    

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About JioGames

Reliance Jio states that it was set up with the goal of democratizing access to mobile data, and over the last half a decade has left no stone unturned in achieving that milestone. JioGames aims to make gaming a household activity, be it playing video games professionally or setting up gaming content consumption as an alternate entertainment destination. JioGames has set off on this ambitious journey to bring gaming to Indians. Through JioGames, Jio seeks to annihilate all barriers to entry for gaming and make it THE Sport of tomorrow. JioGames has built a market-leading gaming platform that enables anyone from anywhere to participate and win prizes in leading esports titles across platforms. The platform features Free Fire as the marquee title with several popular titles getting added in near future.

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