- Fnatic India announces content partnership with streaming platform, Loco.
- They also announced the Fnatic Rising program which is a talent hunt for the next big PUBG MOBILE star.
Fnatic India have formally announced a partnership with Indian streaming platform, Loco which will include livestreams, lifestyle content and tournaments. Along with this Fnatic also announced the Fnatic Rising Program, which will be a nationwide talent hunt to find the next big undiscovered PUBG MOBILE star in India. Content around the program will also be on Loco.
The Fnatic India and Loco partnership will see exclusive content made around the players and their stories. Players will also be livestreaming on the platform, however this isn’t an exclusive streaming partnership ie they will also be streaming on other platforms of their choosing. Loco is owned by Pocket Aces which is one of India’s top digital media companies behind more familiar names such as Dice Media and Filter Copy. The two brands are known for creating easy to consume, shareable and relevant content catering to a younger audience and have created several successful shows for Netflix and YouTube.
The Fnatic Rising program will cater to any and all rising PUBG MOBILE players in India aged 18 to 23. These players will be able to register for the program from June 25 onwards. The Fnatic Rising program will last over 7 months with the top 10 candidates being flown down to Mumbai and being trained in a Fnatic facility. The objective will be to find that one exceptional player, who will be offered a pro contract by Fnatic.