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Gucci Partners With Fnatic For Limited Edition Watch

Vignesh Raghuram
25/Jun/2020 01:28 pm
  • Fnatic and fashion brand Gucci collaborate to release a limited edition watch featuring Fnatic's logos and colour schemes.
  • The watch retails for $1430 USD (INR 1.08 Lakh) and is available exclusively through Gucci’s website.
  • Fnatic’s website is also teasing a collaboration with French sports apparel brand Champion.

Fnatic has announced a collaboration with luxury fashion brand Gucci to release a limited edition watch. The collaborative release takes inspiration from Fnatic’s iconic black and orange colour scheme and is available in extremely limited quantities.


Details of the Gucci x Fnatic Watch

The Gucci x Fnatic dive watch features Fnatic’s logo on the dial at the 6 o’clock marker and also has a black & orange dial and bezel. The watch’s indices also follow the same black and orange colour scheme.

Fnatic x Gucci dive Watch

The watch also cleverly incorporates Gucci’s “GG” logo, which is a popular phrase used in esports to say “Good Game”. Other features include a Gucci-embossed black rubber strap and caseback engravings of Fnatic’s logo and the piece’s limited-edition number.

The Fnatic x Gucci watch retails for $1430 USD (INR 1.08 Lakh) and is available exclusively through Gucci’s website.

A promotional video featuring Fnatic’s League of Legends roster and the watch was also released alongside.

Earlier this year, Fnatic’s League of Legends roster was given a front-row invite for Gucci’s menswear show at Milan alongside famed actors like Jared Leto, Andrew Garfield, and Salma Hayek.


Fnatic’s Previous and Upcoming Collaborations

That's not the only upcoming limited-time drop for Fnatic apparel, either. Fnatic’s website is also teasing a collaboration with French sports apparel brand Champion which is set to be released on July 27. The organization has previously partnered with Champion for the ‘Fnatic x Champion Hoodie.’ 

The site also showcases that another as of yet unnamed brand will also collaborate with Fnatic in August 2020.

Image via Fnatic


Fnatic has been one of the more successful esports brands attracting sponsors and collaborators from outside the tech and gaming industry. They’re officially partnered with BMW as one of the team's main headline sponsors. Fnatic is also partnered with mainstream brands like Chinese phone company OnePlus.

They are also partnered with endemic companies like AMD and Loco.


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Vignesh is one of AFK Gaming’s most experienced writers, having written over 1000 articles for the website over the last 3 years. Although his primary focus has always been Dota 2, his experience in esports also includes expertise in CS:GO and mobile esports titles.