Cover and thumbnail courtesy Tekkaus
- Beats by Dr. Dre drops off a special package on account of FaZe Clan's 10 year anniversary.
Apple’s Beats by Dr. Dre has found a new avenue to promote its headphones. With the NBA sidelined due to the pandemic, Dr. Dre has turned to FaZe Clan to promote the new Powerbeats Pro line.
In an event broadcast on FaZe Clan’s Instagram, a drone dropped off two packages for the team containing a number of Powerbeats Pro earphones for the team.
Beats also showed off some new colours in collaboration with FaZe Clan for the esports organisation’s 10 year anniversary.
With more and more events being called off on account of the worldwide lockdown, many companies are looking to esports to market their products. Beats by Dr. Dre is one of the few high-end brands to shift marketing money to esports, along with Lamborghini and MAC cosmetics. Brands like Audi, Mercedes-Benz, and HTC are also coming on as sponsors for various esports events.