After five years of success in the South East Asian (SEA) region, Moonton has started expanding its domain with the recent launch of the Mobile Legends: Bang Bang Professional League (MPL) Brazil, and the upcoming MPL Middle East and North Africa (MENA). Considering Moonton’s resources coupled with the overall development of the mobile esports landscape in these regions, fans of the game title are understandably very excited about what’s in store for the future of the game’s esports scene.
However, growing Mobile Legends: Bang Bang (MLBB) beyond the SEA region may prove to be more challenging than many expect. Despite the mobile MOBA titles’ success in SEA, Mobile Legends is struggling to achieve the same hype in (North America) NA. According to Esports Charts, the , one of Mobile Legends’ first attempts to venture into the North American region, peaked at 19,819 viewers. While still a sizable number, this is relatively small compared to other MLBB esports events in the SEA region such as the MPL Indonesia Season 8 or the Mobile Legends: Bang Bang Southeast Asia Cup 2021.
In a conversation with AFK Gaming, Esports Manager at Moonton North America, Nicholas Chang, revealed that they are aware of the challenges ahead, but are confident that they can overcome them.
“We have many initiatives planned and we hope to make more waves there,” said Chang.
Given how much effort has been put into promoting Mobile Legends outside the SEA region, the concept of having an official MLBB League for the western audience may soon be a reality. However, one question remains unanswered. Will MLBB be able to replicate its success internationally while competing with Riot Games’ League of Legends: Wild Rift?