The popular mobile battle royale title by Tencent and Krafton, PUBG Mobile, has released its own music label named Beat Drop. With its new music label, PUBG Mobile aims to unite the worlds of music and gaming. Furthermore, as a part of this initiative, the game will be collaborating with more music artists across the globe in the future. The label is available on almost all the major music streaming platforms, including Spotify, Amazon Music, iTunes, and more. It goes by the name ‘PUBG MOBILE OFFICIAL.’

PUBG Mobile to collaborate with upcoming artists for its music label Beat Drop

Beat Drop will offer music and music-related content for all gamers across the globe. The game's new music label aims to spotlight upcoming artists worldwide, produce music tracks with established icons, and provide players with songs to heighten their gaming experience. The name ‘Beat Drop’ comes from a part of electronic dance music (EDM), where a sudden change of rhythm or bass line occurs, which is preceded by a build-up section and break. Furthermore, it is also a reference to the PUBG Mobile’s in-game “Airdrop,” which is a highly contested crate drop from the airplane that brings Armor, Guns, and Ammunition for players.

As a part of this new initiative, PUBG Mobile has already announced a collaboration with Mariana BO, a Mexican musician and producer. This collaboration will soon bring a special remix for Beat Drop. However, it did not reveal the release date of the remix.

This is not the first time PUBG Mobile has shown its presence in the music industry. Prior to this, it has collaborated with multiple music artists, including Alan Walker and BLACKPINK, as well as the popular children’s song Baby Shark. 

As a part of the PUBG Mobile x BLACKPINK collaboration, it hosted an in-game concert called ‘The Virtual,’ where BLACKPINK debuted their single track ‘Ready For Love.’ This collaboration was a massive success and was watched by over 15.7 million viewers globally across the concert series. This virtual concert ended up winning the Best Metaverse Performance at the MTV Video Music Award (VMA).

PUBG Mobile’s Beat Drop is a big treat for all its PUBG Mobile fans. With its already established  presence in the music industry, PUBG mobile will be looking to collaborate with more artists and bring more content to all its fans.