MLBB PH Launches "Tara, Laro" Campaign to Celebrate ALLSTAR 2024 Event

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MLBB PH Launches "Tara, Laro" Campaign to Celebrate ALLSTAR 2024 Event

John Dave Rossel
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Highlights
The "Tara, Laro" ALLSTAR Caravan 2024 shall host a plethora of activities for MLBB players at various venues around the Philippines.
The event shall be hosted for selected Barangay and Schools,
A women's tournament shall also be held during the ALLSTAR Caravan 2024 to celebrate Women's Month.

To celebrate the Mobile Legends: Bang Bang (MLBB) ALLSTAR 2024 festivities, a special event in the Philippines shall be held to bring together gamers across the nation, fostering camaraderie, teamwork, and lasting friendships. The upcoming live event, dubbed “Tara, Laro” (Let’s Play) will be held on April 2024 promising a ton of exciting activities including a theme song sung by a popular local celebrity, a women’s tournament, raffles, and much more. 

Here is what we know about the upcoming ALLSTAR 2024-themed local event in the Philippines.

Tara, Laro: MLBB Philippines kicks off ALLSTAR campaign with a caravan

In a statement by Bella Zhang, MOONTON Games Campaign Manager for ALLSTAR Philippines, she emphasized the significance of MLBB beyond mere competition. "For many of us, MLBB has been an instrument to make memories with friends, bond with family, or relax with work colleagues. Despite the game bringing out our competitive nature, it still serves as a platform that connects us with our loved ones and also provides entertainment to burn off stresses."

The "Tara, Laro" campaign is designed to strengthen these bonds further. MLBB Philippines will embark on a caravan across Cavite, Laguna, Batangas, Rizal, and Quezon (CALABARZON), organizing MLBB-themed events to engage gamers and promote a healthier gaming environment.

Tara, Laro: MLBB Philippines kicks off ALLSTAR campaign with a caravan

Moonton

The first phase of the campaign introduces the upbeat "Tara Laro" music video, slated for release on 22nd March. Sung by popular actress "Pambansang Fiance" and TikTok influencers Prince Adrian Dagdag and Sean Panganiban, the song aims to infuse the Filipino MLBB community with a spirit of camaraderie and positivity.

Accompanying the music video, a three-part video series will highlight relatable scenarios encountered by MLBB gamers, showcasing how the game can strengthen familial bonds, leadership skills, and friendships. The comedic first episode premieres on 25th March, 2024, on MLBB’s official channels.

ALLSTAR 2024 Caravan Schedule

From 3rd - 26th April, the ALLSTAR 2024 experience will come alive in barangays, universities, and malls across Cavite, Laguna, Batangas, Rizal, and Quezon City. Participants can look forward to an array of activities including fun matches, grand parades, karaoke contests, stop dance competitions, meet and greets, and live performances.

MLBB Philippines is also extending its outreach to primary schools, providing educational materials, healthy snacks, and engaging activities like dance exercises, coloring workshops, and team-building exercises.

The schedule for both Barangay and School events is as follows;

Barangay Caravan Schedule

School Caravan Schedule

MLBB Celebrates Women's Month with HERoic Brawl tournament

In celebration of International Women's Month, MLBB PH has partnered with Vista Malls to launch the HERoic Brawl. Taking place every Saturday from 2pm - 6pm throughout March 2024, this event aims to showcase the skill and strength of female gamers through 1v1 matches using exclusively female heroes. Participants stand a chance to win MLBB skins and in-game rewards, promoting inclusivity and diversity within the gaming community.

For those on the move, MLBB Philippines will be present at selected buses in Parañaque Integrated Terminal Exchange (PITX) from 27th - 31st March, offering giveaways, raffles, and charging stations to ensure uninterrupted gaming sessions during travels.


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John has been reporting developments on major mobile MOBA titles such as Mobile Legends, Wild Rift, and Arena of Valor for over two years. He also understands and follows various other PC/Mobile games such as League of Legends, Crossfire, Warcraft and more.

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