KRAFTON Welcomes UniPin Aboard as New Distribution Partner For BGMI


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KRAFTON Welcomes UniPin Aboard as New Distribution Partner For BGMI

Vignesh Raghuram
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UniPin partners with KRAFTON for BGMI, offering secure, easy UC purchases and enhancing India's gaming scene.
UniPin is currently running a promotional offer for BGMI that includes a 10% UC bonus when you recharge, until March 24, 2024.
This partnership, building on past collaborations, raises expectations for future game integrations.

The gaming landscape in India is on the brink of a transformation, thanks in part to strategic partnerships like that of UniPin and KRAFTON, which recently brought a more secure and rewarding transaction experience to BATTLEGROUNDS MOBILE INDIA (BGMI) enthusiasts. This collaboration not only simplifies the process of purchasing in-game currency, known as Unknown Cash (UC), but also embeds a level of trust and accessibility previously unseen in BGMI.

UniPin and KRAFTON Unite: A New Dawn for BGMI Players in India

UniPin's recent ascent to the role of official distribution partner for BGMI, marks a pivotal moment in the Indian gaming industry. Central to this partnership is a mutual commitment to make in-game currency, specifically Unknown Cash (UC), readily accessible to gamers, sidestepping the precarious and often unreliable terrain of unofficial third-party websites.

This collaboration ensures that gamers have a straightforward, secure path to top up their BGMI accounts: by simply entering their USER ID and selecting the amount of UC they wish to purchase on UniPin's official website, their accounts are instantly topped up. This streamlined process not only fortifies the security and efficiency of transactions but also significantly enhances the overall gaming experience, allowing players to focus on the game rather than the logistics of account management.

The timing for this partnership couldn't be more opportune. A recent FICCI-EY report underscores a surging trend, with around 90 million gamers forking out for online games in 2023, catapulting transaction-based game revenues by 21% to a staggering INR 182 billion. Within this burgeoning ecosystem, BGMI has emerged not just as a game but as a phenomenon, clinching a top spot in monetization charts across India.

Adding an enticing layer to their partnership, UniPin has launched a promotional campaign that offers gamers a 10% bonus on Unknown Cash (UC) for their BGMI purchases, available until March 24th, 2024.

Yet, UniPin's vision extends far beyond the realms of BGMI, presenting itself as a portal to a vast expanse of gaming and digital content. The platform serves a broad spectrum of popular titles and services, ranging from Fortnite to the Sony PlayStation Network Wallet, among others. This wide-ranging support not only cements UniPin's status as a formidable force in the digital content arena but also underscores its crucial role in shaping the Indian gaming ecosystem, offering unparalleled access and benefits to gamers in the country.

Akshay Sethi, UniPin's Regional Director for South Asia, encapsulates the essence of this partnership: "Considering the market potential for BGMI, UniPin’s expertise in facilitating seamless game top-ups, combined with KRAFTON’s experience and leadership in mobile gaming, promises a delightful experience for gamers."

Echoing this sentiment, Siddharth Mehrotra, Head of Business Development at KRAFTON, Inc., shared his excitement about the evolving partnership. "We're thrilled to extend this collaboration to BGMI," Mehrotra said, highlighting the concerted effort to ensure that players enjoy "more integrated and immersive gameplay than ever before."

This isn't UniPin and KRAFTON's first collaboration; their earlier partnership on Road To Valor: Empires set the stage for this more expansive alliance. For fans, the potential extension of this successful partnership to KRAFTON's Garuda Saga: Fantasy RPG raises the stakes and expectations to new heights.

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Vignesh has been covering the esports industry for nearly 5 years starting with the early days of the DPC. His industry expertise includes experience in Dota 2, CS:GO and Mobile Esports coverage.

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