Sports marketing firm, Baseline Ventures have struck a strategic partnership with Indian esports organization, Marcos Gaming. The multi-year deal will see Baseline managing all the commercial interests for Marcos Gaming and their athletes.
Image via @Marcos Gaming
Formed in December 2019, Marcos Gaming is a new organization in the Indian esports scene, fielding rosters in PUBG MOBILE, Call of Duty: Mobile and Free Fire. The organization is a part of a growing list of organizations who are looking to capitalize on the mobile gaming boom in the country. Unlike traditional organizations such as Global Esports and Entity Gaming, who have their roots in PC Gaming, Marcos Gaming like many other newer orgs have started off their journey in esports as primarily mobile gaming organization.
Speaking on the partnership, co-owner & founder Sudhir Kulria said this. “Our partnership with Baseline Ventures gives us the opportunity to create engagement opportunities with fans and sponsors. We will are looking to create a sustainable model in esports through this partnership”.
“Sponsorship investment in gaming and esports is growing at a rapid pace . Our partnership with Marcos Gaming extending across their team sponsorship and athlete sponsorship business will provide sponsors with an opportunity to connect with esport fans across different titles that Marcos competes in.” said Co-Founder Baseline Ventures, Vipin Nair.