Can Advertising Bridge Roblox’s Revenue Gap?

Roblox has cemented itself as one of the world’s most dominant entertainment platforms, with 80 million daily active users (DAU) and at least 226 million logging in monthly. Roblox's user base dwarfs that of its nearest competitors, boasting roughly 1.5 times the number of players as Minecraft and more than double those of Fortnite. In comparison, Xbox Live counts 120 million monthly active users, while PlayStation trails with 97 million monthly active users

For context outside of the gaming industry, its monthly user base is comparable to Amazon Prime Video's 200 million monthly viewers, represents four-fifths of Netflix’s 277.65 million global subscribers, and nearly matches Spotify’s 236 million premium users.

It was the second-most played game on PC by average monthly active users (MAU) in 2023, according to Newzoo, and ranked as the fifth most played game on both PlayStation and Xbox consoles. But what truly distinguishes Roblox is its impressive ability to monetize its audience. The platform has over 16.5 million unique monthly payers in 2024—a notable 22% year-over-year increase—demonstrating its appeal beyond free content. The average bookings per monthly unique payer climbed to $19.34 in Q2 2024, further emphasizing its robust revenue generation capabilities. This success stems from Roblox’s unique blend of gaming and user-generated content, offering creators an opportunity to profit while engaging players across a wide demographic spectrum.