Anuj Mankar Shares The Secrets of Real Cricket™’s Success Story
Anuj Mankar on building a mobile gaming phenomenon, monetization strategies, and expanding esports ambitions
Cover-Credits:
AFK Gaming
The Real Cricket™ franchise has emerged as a dominant force in India’s mobile gaming landscape, with over 350 million downloads and a consistent ranking among the top sports simulation games on mobile. To delve into the strategies behind its rise, we spoke with Anuj Mankar, CEO and founder of JetSynthesys' Nautilus Mobile, the company behind the Real Cricket™ phenomenon.
Mankar’s leadership has led to much progress in mobile cricket gaming and has also played a crucial role in shaping India’s broader mobile gaming market. Under his guidance, Real Cricket™ has seen exponential growth in both its user base and engagement metrics.
Key insights from our conversation include:
The announcement of Real Cricket™ Swipe
Real Cricket™’s journey from a bedroom office to the behemoth it is today.
The game’s evolving monetization model.
The impact of partnerships with Indian Premier League (IPL) teams on both monetization and user engagement.
The critical tools and technologies used to build the franchise, including a switch to Unity for 3D game development.
Strategies for maintaining high levels of audience engagement in sports simulation games, catering to both hardcore and casual gamers.
