Cover-Credits:
Trinity Gaming India's Gamerz Night Live gaming campaign has attracted around 10M viewers so far. The virtual gaming campaign has been taking place since October, and was launched in collaboration with Lenovo, Intel and Youtube, and has been focusing on content developed by the Indian creator community including the likes of Naman "Mortal" Mathur and Tanmay "Sc0utOP" Singh.
Gamerz Night Live Has Secured 6 Million Views Worth of Engagement in 11 Weeks
This initiative has provided a platform for over 100 creators from across the country to showcase their talents. The campaign has been launched to assist upcoming creators in promoting their content, building their profiles, and sharing the spotlight with other top creators.
The event has featured leading content creators and influencers, including Mortal, Sc0utOP, Parv "ReGaLToS" Singh, among other regional, micro and mini creators from around the country.
YouTube Gaming is the home for some of the most popular gaming creators around the world, gaming events and premieres and only-on-YouTube moments draw the gaming community together.
Commenting on the success of the IP, Abhishek Aggarwal, Co-founder & CEO, Trinity Gaming India, said, "At Trinity Gaming India, our primary objective has consistently been to furnish creators with a platform conducive to growth and the establishment of a career in gaming."
He added, "Through Gamerz Night Live, we are presenting unprecedented opportunities for creators nationwide, irrespective of their current size and follower count. The resounding success and positive feedback witnessed this year serve as a testament to the promising trajectory, assuring an even more substantial presence in the gaming landscape for the upcoming year."
The games played by the creators include Battleground Mobile India (BGMI), Valorant, CS Source 2, Fall Guys, Among Us, Prop Hunt, and GTA V. The partnered creators come together not only to create fun content but also to battle it out as part of a team in BGMI, Valorant, and CSGO.
With such fan-favorite titles and creators, Gamerz Night Live aims to penetrate audiences across the country, making it a highly inclusive and diverse celebration of gaming. The event will conclude by December 2023.
Speaking about the IP, Anita Kotwani, CEO Media, South Asia, Dentsu and Dentsu Gaming Lead, said “Gamerz Night Live is the first ever recreational gaming IP where gaming content creators of varied sizes come together and enjoy gaming as a wholesome part of entertainment."
Brands like Lenovo & Intel have marked their footprints in the gaming industry by launching gaming centric brands like legion, loq, gaming IdeaPad, Intel Arc, 13th gen processors which are beneficial for the consumers to make, record and consume content.
Through Gamerz Night Live Intel & Lenovo get a chance to showcase themselves in front of the relevant audience focusing on the target groups suitable for brands like Lenovo & Intel.
