Cover-Credits:
Nostra, one of the largest gaming platforms in India and Southeast Asia, today announced the launch of four new powerful and immersive gaming formats. These formats are designed to tackle a significant challenge faced by game developers and gaming studios globally by enabling the discovery of games at scale.
A look at Nostra’s new formats
‘Live’ which enables live streaming from inside any game, driving game discovery, engagement and fostering learning and connections. Another elevated version of this format is ‘TurboLive’ which enables viewers to interact with live streamers in any game and influence gameplay, making it an immersive and interactive experience.
‘Connect’ offers discussion forums to engage with players during the game. This feature not only fosters social connections but also boosts engagement and retention towards a game.
The newly added ‘Esports Tournaments’ format allows gamers to compete against each other, transforming them into enthusiasts and advocates. This competitive element further enhances their interest and involvement in the gaming community.
'Updates’ creates curated experience zones for in-game updates such as gacha mechanisms, quests, and missions. This keeps the gamers re-engaged and excited about the evolving content of the games.
Nostra is partnered with Glance to promote its platform
Nostra is available on Glance, one of the world’s leading smart lock screen platforms that provides personalized content recommendations and LIVE experiences to over 230 million active users across India and Southeast Asia. By publishing games on Nostra, developers gain instant access to Glance’s massive user base in some of the world’s biggest gaming markets. This further leads to higher engagement and retention, resulting in increased monetization outside of their own apps and traditional distribution platforms where they typically host their games.
In addition to these new formats, game developers and studios also have access to Nostra’s diverse range of monetizable formats, providing them with the means to reach a vast user base without the need for any upfront investment. Further, Nostra’s robust technology stack helps developers publish games on the platform quickly, allowing them to achieve impressive numbers of up to hundred thousand daily active users (DAUs) right from the Day 1 of release. Moreover, innovative use of AI-led personalization and data-backed engagement strategies ensures the longevity of games on the platform.
