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The livestreaming and content creation market in India is booming, with a diverse range of local and international platforms vying for users and viewership. According to a report by Statistica, this segment is expected to reach a revenue of $1.7 Billion USD in 2023, demonstrating an annual growth rate of 11.96%.
Furthermore, the number of users in this market is expected to reach 113.3 Million users by 2028 and gaming is going to take a huge part of the pie.
Talking about games, YouTube is one of the key players in this space and India is its fastest-growing market with more than 462 Million monthly active users as of October 2023.
This is almost double the audience size as that of the USA and more than triple in comparison to Brazil, who are the second and third largest consumers of the platform. Hence it is a no-brainer that all the top Indian gaming streamers and content creators of 2023 are those who use YouTube as their primary platform.
Here are the top five that currently dominate this space and are quite literally the giants of Indian gaming.
Top 5 Indian Gaming Content Creators of 2023
5. AS Gaming
Video Engagement Rate: 6.40%
Average Views: 226,800
Subscribers Gained (2022-23 Dec): 1 Million
With a base of 20.1 Million subscribers, Sahil Rana popularly known as AS Gaming, is one of the biggest gaming creators in India and takes the fifth spot on our rankings. His content primarily revolves around Free Fire, concentrating more on uploading videos rather than livestreaming.
The 19-year-old creator hails from Himachal Pradesh and started his journey on YouTube in October 2016. However, his first video went live three years later titled ‘5 secret spots in Bermuda’. Since then AS Gaming has uploaded 1386 videos on his channel, gathering 2.9 Billion views in total.
His channel has gained about a million subscribers this year which is quite a significant number for a creator who mainly covers content around a mobile game that was banned for more than a year in India.
The engagement rate for his videos is 6.40% and they attract about 226,800 viewers on average. Apart from this, AS Gaming enjoys 3 Million followers on Instagram and 90,000 followers on Facebook.
Fun Fact: As per information available online, AS in AS Gaming stands for Akshay and Sahil, former being the name of the younger brother and latter being the name of the creator himself.
4. Two Side Gamers
Video Engagement Rate: 6.51%
Average Views: 314,100
Subscribers Gained (2022-23 Dec): 0.9 Million
The first ever duo gaming channel from India, Two Side Gamers is operated by cousins Ritik Jain and Jash Dhoka. Even they are primarily Free Fire streamers and content creators, mainly uploading videos related to the game over livestreaming.
Two Side Gamers was started in September 2018 and has since garnered a following of more than 12.5 Million subscribers. They have uploaded 2079 videos to date which has attracted over 2.2 Billion views in total.
Throughout 2023, this channel has managed to gain almost a million subscribers, sticking to the mobile battle royale of their choice, Free Fire. However, their YouTube description suggests that the two creators like to dabble in other titles also like GTA V, Fall Guys, and Among Us.
The engagement rate for their videos is 6.51% and they attract about 314,100 viewers on average. Apart from this, Two Side Gamers enjoys a following of 1.3 Million on Instagram.
Fun Fact: As per information available online, Two Side Gamers was one of the first from the Indian gaming industry to work with popular producer and beat maker, Sajeel Kapoor aka Sez On The Beat, for their music video ‘The TSG Song - Full Power’.
3. Desi Gamers
Video Engagement Rate: 10.54%
Average Views: 552,100
Subscribers Gained (2022-23 Dec): 0.9 Million
Amit Sharma popularly known as Amit Bhai runs the YouTube channels Desi Gamers and Desi Army, the former having 14.2 Million subscribers and the latter 3.78 Million subscribers respectively.
The 26-year-old from West Bengal started his channel Desi Gamers in May 2015 and has uploaded 1388 videos to date, accumulating more than 2.2 Billion views in total with his Free Fire content.
Since last year, Desi Gamers has gained 0.9 Million subscribers and he has managed to maintain an engagement rate of 10.54% along with an average of 552,100 views per video.
Apart from the two YouTube channels, Amit Bhai enjoys a following of more than 2.7 Million on Instagram, 0.99 Million on Facebook, and over 113,600 on Twitter.
Fun Fact: As per information available online, Desi Gamers is called by the name ‘Khargosh’ (Rabbit) by his close friends. Also, his favorite YouTubers are BBK Vines and Total Gaming, who is also one of the creators on our list.
2. Total Gaming
Video Engagement Rate: 8.85%
Average Views: 1 Million
Subscribers Gained (2022-23 Dec): 3.1 Million
Total Gaming, who is known as Ajju Bhai by his followers, is the second biggest gaming channel from India with a total of 37.1 Million subscribers. The 29-year-old from Gujarat has not shown his face till now in any of his videos or livestreams, despite this he is cherished by so many gamers.
Ajju Bhai started Total Gaming in October 2018 but the uploads began rolling out two months later from December 2018 onwards. So far he has created 1259 videos on his channel attaining more than 5.9 Billion views in total.
In the last 12 months, Total Gaming has grown by a staggering 3.1 Million subscribers and this success can be attributed to a mix of games that were streamed apart from the usual Free Fire, back when the game was banned.
The channel maintains an engagement rate of 8.85% along with an average of one million views per video. Outside of YouTube, the creator enjoys a following of 3.6 Million on Instagram, 5 Million on Facebook, and 261,400 on Twitter.
Fun Fact: Total Gaming is only one of the six YouTube channels that Ajju Bhai runs. The others are Ajay Verse, Ajju Bhai, TG Highlights, Total Gaming Shorts, TG Tournaments. He is skilled in multiple programming languages and also works as a software developer, freelancer, and growth hacker.
1. Techno Gamerz
Video Engagement Rate: 5.4%
Average Views: 7.6 Million
Subscribers Gained (2022-23 Dec): 7.2 Million
Techno Gamerz whose real name is Ujjwal Chaurasia is the biggest gaming YouTuber from India with more than 37.3 Million subscribers. He is an authentic gamer whose content and livestreams are not focused on one game or platform, delivering a variety that is unheard of in the local space.
Ujjwal started his YouTube Channel in August 2017 and has uploaded 996 videos since to amass a mind-blowing 10.8 Billion total views. In the span of the last 12 months, he has gained more than 7.2 Million subscribers, overtaking Total Gaming and becoming the best in the business.
Techno Gamerz has an engagement rate of 5.4% which might seem rather low compared to others but every video on his channel averages around 7.6 Million views, which is miles ahead of everyone else from the country on the platform.
Apart from dominating YouTube, Ujjwal has 2.8 Million followers on Instagram, 150,000 followers on Facebook, and 155,700 followers on Twitter.
Fun Fact: Techno Gamerz has another YouTube channel called Ujjwal with 10 Million subscribers. He also has an interest in hip hop and has created multiple songs including Game On and Life, with various popular artists like Sez On The Beat, Panther, and more.
Top Gaming Content Creators From India in 2023: Special Mentions
Gyan Gaming
Video Engagement Rate: 9.95%
Average Views: 117,900
Subscribers Gained (2022-23 Dec): 0.6 Million
Gyan Sujan is the person behind Gyan Gaming, one of the biggest Indian gaming channels on YouTube that enjoy an audience of 15 Million subscribers. The foundation of all the success is primarily due to Free Fire but the creator has played other titles like GTA V, COD Mobile, Minecraft, and more.
The channel which started in September 2017 has 3485 videos that have gathered 2.3 Billion total views. In the past year, Gyan Gaming grew by 0.6 Million subscribers, holding an engagement rate of 9.95% along with an average of 117,900 viewers.
In addition to his success on YouTube, Gyan enjoys 3.8 Million followers on Instagram and 1.2 Million followers on Facebook.
Lokesh Gamer
Video Engagement Rate: 10.71%
Average Views: 149,600
Subscribers Gained (2022-23 Dec): 0.6 Million
Lokesh Raj is the person behind the success of Lokesh Gamer, a channel that has more than 15.6 Million subscribers, making it one of the top gaming channels on YouTube in India.
Lokesh Gamer was started in November 2017 and the content mostly revolves around Free Fire along with some lifestyle content every now and then. In the last six years, 1540 videos have been uploaded on the channel with 1.7 Billion views in total.
In 2023, Lokesh Gamer has grown by 0.3 Million subscribers, maintaining an engagement rate of 10.71% and an average of 149,600 views on his videos. In addition to the large fanbase on YouTube, the creator also enjoys 6.3 Million followers on Instagram and 311,000 followers on Facebook.
Glossary
Engagement Rate (ER)
This indicates the percentage of viewers who engage with the content posted by the influencer, including reactions, and comments in a given period.
Average Views per Video (First 30 Days)
The metric shows the average views that videos have attained in the first 30 days over the last 10 videos. It helps you predict how many views a video on this channel will receive after 30 days.
Average Views
This metric provides a median number of views of all the videos in a given period.
Sources
Video Engagement Rate and Average Views stats of all the gaming creators listed above have been sourced via HypeAuditor.
Last Year Sub Count and Current Sub Count stats of all the gaming creators listed above have been sourced via Social Blade.
All other stats of all the gaming creators listed above have been sourced from their respective channels.
