Twitch Removes Exclusivity Clause, Allows Creators to Stream on Other Platforms
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In a shocking but welcome move, Twitch has removed its exclusivity clause for its partners. What it means for creators is that they will now be able to stream on other platforms without losing their Twitch partnership. A lot of creators were unable to stream on YouTube and other platforms, but that restriction is no longer applicable.
What do the reworked partnership terms mean for creators
Partners and affiliates are now allowed to create live content on other platforms. Creators can now take advantage of other streaming services to build their community. This is applicable to most partners on Twitch and they can view their Partner Agreement on their dashboard. However, it is still possible that creators who have signed exclusivity deals with Twitch will still be bound to the platform.
However, despite the welcome move, there is a catch. Twitch streamers will NOT be able to simultaneously stream on other platforms or services. Twitch does not allow simulcasting on web-based Twitch-like services that support streaming for extended periods of time, like YouTube and Facebook.
The reason behind the restriction according to Twitch’s new partner guidelines is that it can lead to a “sub-optimal experience” for the community. However, simulcasting is allowed for TikTok, Instagram Live and similar mobile services.
Streamers can also advertise their other channels on their Twitch panels and on their stream without breaking any rules. Twitch streams can also be promoted on other platforms provided the creators follow the guidelines of the respective platforms.
Streamers can check out the new exclusivity guidelines here.
Not being able to stream on other platforms has been a huge limiting factor for streamers. Being bound to one platform prevents them from growing their community on platforms like Facebook and YouTube. While simulcasting is not available to creators, being able to stream during separate times without breaking the terms and conditions of the partner agreement is a welcome change. We will also have to wait and see if creators like Imane “Pokimane” Anys and Félix “xQc” Lengyel will be allowed to stream on other platforms as they have exclusive deals tying them to the platform.
