Snoop Dogg Officially Joins American Esports Organization FaZe Clan

Calvin “Snoop Dogg” Cordozar Broadus Jr has joined esports organization FaZe Clan. Snoop will join as a content creator and a member of the talent network. FaZe Clan is expected to go public later this year and once the transition is over, Snoop will become one of the board members. Alongside working with the board of directors, he will also work on the community outreach program by FaZe Clan which seeks to support youth.

Snoop Dogg joined top American esports organization FaZe Clan

Earlier this year FaZe Clan and the National Football League (NFL) partnered to promote Snoop Dogg’s Youth Football League. He was also seen performing with a FaZe chain at this year’s Superbowl half-time show. Many within the esports community speculated that he will be joining FaZe Clan.

Snoop Dogg credited his son Cordell Broadus for making the deal happen. FaZe’s connection with the youth is one of the reasons Snoop decided to partner with the organization. FaZe Clan has evolved from being an esports and gaming organization to holding investments in the lifestyle sector. The brand is also partnered with non-gaming personalities like National Basketball Association (NBA) player Lebron James’ son Bronny James.

FaZe Clan was originally launched in 2010 by Call of Duty players Eric "CLipZ" Rivera, Jeff "House Cat" Emann (now known as "Timid"), and Ben "Resistance" Christensen to create content on YouTube. Following the trio’s success, the group branched out into esports and has grown into one of the most recognizable names amongst a large number of esports communities. The company is invested in Call of Duty, Counter-Strike: Global Offensive, PlayerUnknown's Battlegrounds, Tom Clancy's Rainbow Six Siege, FIFA, Valorant, Fortnite Battle Royale, and Rocket League.

FaZe Clan announced earlier this year that it has entered a definitive merger with B. Riley Principal 150 Merger Corp (BRPM) as part of a special purpose acquisition company sponsored by an affiliate of B. Riley Financial. The merger will see the business valued at approximately $1 billion USD. Once the brand is public, Snoop Dogg will become one of the board of directors at the organization.