Real Estate Company Raiaskaran Partners with Orangutan Gaming to Enter Esports
Indian esports organization Orangutan Gaming has announced a partnership with Real Estate company Raiaskaran. This unique collaboration marks the convergence of the luxury real estate and esports industries, with both organizations expressing their eagerness to explore new opportunities in the esports space.
The partnership will involve joint efforts in content creation, social media campaigns, and in-person events aimed at providing unique and engaging experiences for the #Apearmy, Orangutan Gaming's fan base. Raiaskaran will have prominent branding and exposure across the organization’s channels and events, including being featured as a Powered-by partner for Orangutan Gaming and displaying their logo on the organization’s official esports jersey for the year.
Raiaskaran and Orangutan Gaming Unite to Explore New Opportunities in Esports
Despite a noticeable dip in esports interest in India in the last few months due to Battlegrounds Mobile India’s absence, this partnership between Raiaskaran and Orangutan Gaming is an encouraging sign for the industry since it marks the first time a real estate company makes its foray into Indian esports.
"We are thrilled to partner with Raiaskaran for 2023," said Jai Shah, Co-Founder at Orangutan Gaming in a release. "This is a groundbreaking collaboration between the esports and real estate industries in India, and we are proud to lead the way. We are excited about the potential of this partnership and look forward to creating a truly unique collaboration."
Yuvraj S Rajan, Director of Raiaskaran, expressed his enthusiasm about the partnership in the release, stating, "Raiaskaran is proud to partner with Orangutan. As a luxury real estate company, we are always on the lookout for new markets and opportunities to recognize budding talent. Esports is one of the fastest-growing industries in India, and we see great potential in partnering with Orangutan. We believe that engaging with this younger audience through esports will reshape the luxury real estate landscape in India."
At a time when the industry is expecting a global recession for esports, the emergence of sponsorships from non-endemic companies like Raiaskaran could prove to be crucial for esports organizations to reduce dependence on a limited pool of endemic brands and provides financial stability and sustainability.