Orangutan Gaming Collaborates With Snacks Brand Too Yumm!
Indian esports organization Orangutan Gaming has partnered with Indian snack brand Too Yumm!. As a part of this collaboration, three professional Free Fire players from Orangutan Gaming will endorse the brand on an Instagram campaign. Additionally, this collaboration also includes a contest where two winners will have the opportunity to play with three professional Free Fire athletes on a livestream and spend a day at Orangutan Gaming’s esports training facility in Navi Mumbai, India. The partnership aims to target gaming and esports enthusiasts who enjoy snacking while playing games or watching tournaments.
Two lucky winners will get a chance to spend a day with Orangutan Gaming’s pro players
The Instagram campaign features three promotional videos followed by a livestream. Along with a chance to play with these three Free Fire athletes on a livestream, the winners will also get to spend an entire day with these players at Orangutan Gaming’s 15,000 sq. ft. esports training facility, ”,” in Navi Mumbai, Maharashtra, which houses the organization’s esports players and . Following this, the winners will be on a livestream with these players and enjoy dinner at a 5-star restaurant at the end of the day.
The affinity between snacks and gaming has been known since the introduction of casual gaming. This new partnership between Orangutan Gaming and Too Yumm! aims to majorly target gaming and esports enthusiasts who enjoy having snacks while playing games or watching a tournament.
Dhruv Shah, head of partnerships and growth at Orangutan Gaming, said, “I mean, who does not like a nice snack while gaming? Having a snack like TooYumm! allows us to promote delightful snacking in the best way possible. We know that with new-age brands like RPSG GIL’s (RP-Sanjiv Goenka Group - Guiltfree Industres) TooYumm! showing interest in the esports industry, a large number of brands that aren’t traditionally affiliated with Esports have started considering it a promising market.”
Yogesh Tewari, vice president of marketing at RPSG FMCG Division, said, “We have always believed in reaching out to our consumers in the most unique and contemporary ways possible and what could have been a better time to leverage the booming esports industry. We aim at becoming the first snacking brand that crosses the mind of any youngster who is into esports, and we are confident that our partnership with Orangutan will be loved by our consumers.”
With the rapid growth of the Indian gaming and esports industry, more and more brands are entering the industry. Orangutan Gaming partnering with Too Yumm! will increase the awareness of the gaming and esports industry in India.