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NODWIN Gaming and Wings Lifestyle to Launch Gaming Peripherals and Accessories

Abhimannu Das
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Highlights
NODWIN Gaming and Wings Lifestyle will collaborate to release gaming peripherals at competitive price points.
The first batch of products including audio peripherals will be available starting 21st April 2022.
A new lineup of soundbars and smartwatches are also expected in the near future.

NODWIN Gaming has announced a strategic investment in gaming accessories brand Wings Lifestyle. The two brands will be working together to offer high-quality and affordable gaming gear for gaming and esports enthusiasts in India. A custom series of accessories themed around popular influencers and talents will be available very soon.

The new themed products will be available from 21st April

According to an exclusive statement to AFK Gaming by Vijay Venkateswaran, Head of Sales and Marketing at Wings Lifestyle, revealed that the audio peripherals will be available starting 21st April. The brand is also planning on releasing smartwatches and soundbars. “We feel that smartwatches can play a big role in casual gaming and you can expect to see new smartwatches in the INR 4000-5000 ($60-70 USD) range from us.”

Wings Lifestyle focused on aggressive pricing for all of its audio peripherals in the past and it will continue to do so moving forward. Customized earbuds and headphones created as a result of the partnership with NODWIN will continue to follow the same pricing model.

The soundbars and smartwatches that are being designed for gamers will release at a slightly higher price point. Venkateswaran told AFK about the company’s past partnerships with gaming personalities such as Tanmay “Scout” Singh and Raj "Snax" Varma and that we can expect similar partnerships on a much larger scale in the near future.

Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming revealed in the official press release, “We believe that Wings Lifestyle and NODWIN Gaming share multiple synergies; be it our influencers, our tournament IPs sponsorship, or our gamer community businesses. This investment will hopefully fill in the gap created by the huge demand for customized earbuds and headphones among the gaming and esports community."

The new products will be available on Amazon, Flipkart, Myntra, as well as its own website www.wingslifestyle.in.

Disclaimer: NODWIN Gaming is a minority investor and a client of AFK Gaming.

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Abhimannu is a part of the content team at AFK Gaming and a lifelong obsessive gamer. He currently covers esports titles like VALORANT, CS: GO, Call of Duty, Fortnite, PUBG and more.