NODWIN Gaming And JSW Sports Enter Partnership To Elevate Indian Esports


NODWIN Gaming and JSW Sports Enter Partnership to Elevate Indian Esports

Aditya Singh Rawat
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NODWIN Gaming has joined hands with JSW Sports to monetize and market its gaming, esports and cultural intellectual properties.
The two industry leaders are also focused on launching new esports focused Intellectual Properties in India.
This collaboration also aims to showcase rich and engaging storytelling within the esports domain.

NODWIN Gaming (NODWIN), one of the leading gaming and esports media companies from India, has announced a strategic partnership with JSW Sports, India’s largest sports promoter and pure play sports management enterprise, today on 4th March 2024.

Esports and sports have very large audiences and media overlaps in India. The association between NODWIN and JSW Sports combines the former's unparalleled expertise in esports operations and esports content creation with the latter's extensive experience and footprint across sports.

The strategic partnership spans sponsorship, media rights, activation, and influencers, creating a comprehensive framework to maximize the value of gaming and esports content.

NODWIN Gaming and JSW Sports Join Hands to Elevate Indian Esports

Over the years NODWIN Gaming has created quite the catalog, having organized some of the biggest esports tournaments in India including BGMI Masters Series, ESL India Premiership, Dew Arena, DreamHack India, and many other events.

NODWIN has worked with some of the biggest brands, delivering many exciting gaming moments, and this partnership with JSW Sports aims to further solidify its strategic focus as a sports media company.

Having joined hands with JSW Sports, NODWIN will be looking to monetize and market its gaming, esports, and cultural intellectual properties (IPs).

JSW Sports was established in 2012 and is the sports vertical of JSW Group, a $23 Billion USD conglomerate with a presence across India, USA, South America, Europe, and Africa.

It is associated with some of the leading Indian teams from their respective sports including Delhi Capitals (Cricket), Bengaluru FC (Football), Haryana Steelers (Kabaddi), and Delhi Capitals Women's Team (Cricket).

It also has an array of athletes under its wings from different sports including Neeraj Chopra (Javelin Throw), Axar Patel (Cricketer), Dhruv Jurel (Cricketer), Sakshi Malik (Wrestling), Jemimah Rodrigues (Cricketer), Shafali Verma (Cricketer), and many more.

Together NODWIN and JSW Sports aim to combine their strengths with a focus on launching new esports-focused IPs in India, educating the market and important stakeholders, along with creating the right partnership platforms for brands and advertisers.

This collaboration also aims to showcase rich and engaging storytelling within the esports domain, catering to the ever-evolving interests of the gaming community.

Commenting on this strategic partnership, Akshat Rathee - Co-founder and Managing Director of NODWIN Gaming, said, "We at NODWIN Gaming are thrilled to announce our partnership with JSW Sports, a momentous milestone in the esports ecosystem. NODWIN Gaming's technical know-how and leadership in the esports and gaming domain, combined with JSW Sports' commercial expertise, positions us to unlock unprecedented opportunities in the distribution and monetization of esports content. Our shared goal is not only to empower the esports ecosystem but also to establish new benchmarks for the future. While there's much work ahead, the excitement and possibilities are boundless!"

On the same note, Divyanshu Singh - COO of JSW Sports, said "India has one of the largest esports viewing audiences in the world, estimated at roughly 150 million viewers. That number swells up to 290 million when you combine it with both, esports playing titles and fans. Talking more numbers, in 2024, the revenue in the esports market is forecasted to reach US$124.8m, and that number will only grow exponentially in the years to come. In JSW Sports and NODWIN, we see two market leaders with the kind of synergies to capitalize on these trends, and change the game when it comes to distributing and monetizing esports content.”

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Aditya is the in-house CS:GO writer at AFK Gaming. While his understanding of the esports space is not restricted by geographical borders, his current focus lies in the Asian region. Understands and follows almost all major esport titles.

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