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Fast food chain Chipotle has always utilized trends to push their marketing efforts and reward loyal customers. In recent years we have seen it interact with the Web3 space, entering the Metaverse through Roblox, and its latest news is no different.
Riding the hype train surrounding blockchain technology and cryptocurrency, the restaurant announced in its press release, that it is tapping into the large cryptocurrency market and the GameFi market through its latest efforts. After promoting the ability to make payments through cryptocurrency, it has announced “Buy the Dip” that will give away $200K in Crypto.
Chance to win $200K worth of BTC, ETH, DOGE and more
Chipotle has announced a stock market simulation named “Buy the dip”. Players have to engage with a stock market simulation and buy the dip at its lowest point, an obvious parody of the current volatile market. Players will earn the chance to win popular cryptocurrencies that include Bitcoin (BTC), Ethereum (ETH), Solana, Avalanche, and Dogecoin (DOGE).
Along with the cryptocurrency, players will also receive promo codes for Chipotle’s 1-cent guac and 1-cent Queso Blanco. This is not Chiptole’s first venture into cryptocurrency as it did a giveaway in 2021 that launched “Burritos or Bitcoin'', that rewarded $100,000 USD in Bitcoin to celebrate National Burrito Day.
How to play “Buy the Dip”
The best part is, the game is live right now till 30th July. To get started you can:
1.) Head over to the official Buy the Dip website and hit the “Play Buy the Dip” button, which will lead you to sign in or create your Chipotle Rewards account.
2.) Once you’re signed in, you will reach the “How to Play” section which will tell you the basics of the game and how to play it. You can hit the “Play now” button to get started!
3.) Click on “Start” in-game to get your crypto line moving.
4.) Players will then have to hit “Buy the Dip” when you see a dip within your simulation. This is your chance to win 1-cent guac, 1-cent Queso Blanco, or free cryptocurrency!
5.) If you win a prize you are given 15 seconds to claim or swap the gift for a chance to win a better prize
6.) If you don’t win, you can just try again but note every player will only have three chances per day to win
Chris Brandt, chief marketing officer of Chipotle stated "We want to build the next generation of Chipotle fandom by connecting with the Web3 community, We're excited to bring positivity to the crypto conversation by empowering fans to 'Buy The Dip.'"
Chipotle is embracing the growing crypto industry, allowing cryptocurrency to become a primary payment method in their locations whilst also announcing its entry into the Web3 space at the onset of a vast and growing digital ecosystem,
