AC Milan Partners With Sorare For Blockchain Based Fantasy Football
AC Milan has partnered up with Sorare for an exclusive multi-year partnership that labeled AC Milan as a ‘premium partner'. This partnership will allow users to leverage the player-owned fantasy sports utilizing non-Fungible tokens (NFTs) as the club’s Official NFT Fantasy Football Game Partner.
What does this deal entail for players?
With this deal, AC Milan will enter Sorare’s NFT ecosystem. This will allow users to collect, trade and play with official licensed digital cards starting from the 2022-23 season. AC Milan is following in the footsteps of some of the other Italian Clubs through Sorare’s partnership with other Italian Serie A leagues.
This deal is distinct to the other deals as AC Milan is described as a premium partner and this is for good reason. AC Milan is working on expanding their Web3 portfolio. Previously, the club entered the NFT space in April with a 3D NFT of the club’s popular jersey from South Sudan that was sold for charity.
The club also was the first to broadcast a game on the Metaverse against Fiorentina. This became the world’s first football match to be broadcasted on the Metaverse, allowing for a 360-degree virtual experience.
Comments from the Club
This experience and partnership with Sorare us to push AC Milan's new digital fan engagement tools and will strengthen their connection between the fans and the Club within the digital space according to their . It also brings AC Milan an extra revenue stream through NFT token licensing
The Chief Revenue Officer of AC Milan, Casper Stylsvig stated: We are delighted to welcome Sorare into our exclusive family of Premium Partners. Today marks the beginning of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and that has been able to merge digital collectibles and fantasy sports. As an innovative Club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fanbase."
Sorare combines digital collectibles and cryptocurrency with fantasy football. Users can download the app and play a blockchain-based fantasy soccer game where users can buy, sell, trade and manage a virtual team with digital player cards and compete with other users where you can earn points and tournaments.