Wild Rift Collaborates With KitKat to Announce the "Go to the Top" Event in Russia

John Dave Rossel
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Wild Rift Collaborates With KitKat to Announce the "Go to the Top" Event in Russia

Cover-Credits: 

  • Wild Rift collaborates with KitKat to announce the "Go to the Top" event, exclusive to Russian Wild Rift players.
  • Players who participate will get a chance to win one of the 10,000 in-game images of Ashe from Wild Rift, tablets, and a guaranteed prize of a subscription to the online cinema IVI.
  • Riot Games and KitKat also created the Gamer's Dictionary which defines common gaming terms in a simple and accessible language.

Wild Rift collaborates with KitKat to announce the "Go to the Top" event. This collaboration is exclusive to Wild Rift players in Russia. Players who participate in the Go to the Top collaboration event get a chance to win one of 10,000 in-game images of Ashe from Wild Rift, tablets, and a guaranteed prize of a subscription to the online cinema IVI. Along with the Go to the Top collaboration event, Riot Games and the iconic chocolate bar brand KitKat have created a “Gamer’s Dictionary” with the help of gamers from Russia which attempts to define gaming terms in simple and accessible language.

How to participate in the Wild Rift and KitKat "Go to the Top" Event

To participate in the Go to the Top collaboration event, Russian Wild Rift players will have to purchase KitKat products with a Wild Rift logo in the packaging, keep the receipt and follow the steps provided. 

1. Visit the KitKat Russia website.

2. Tap on the Register button.

Wild Rift Collaborates With KitKat to Announce the "Go to the Top" Event in Russia
Click the register button to proceed.

3. Follow the instructions that pop-up. This includes providing your email, phone number, and details on your receipt as proof of purchase.

4. If you're one of the lucky winners, you will receive an email or a text notification to claim your prize.

Along with the collaboration event, players can also expect various activities from Riot Games and KitKat which will be announced at a later date.

What is the “Gamer’s Dictionary” from Riot Games and KitKat?

Along with the Go to the Top collaboration event, Riot Games and KitKat are also making the “Gamer’s Dictionary” containing a collection of commonly used gaming terms such as “skating", "lag", "cheater" and "bug”. This is made possible with the help of other Wild Rift players through a survey asking them to creatively define popular gaming terms.

The study involves both men and women aged 18 to 55 years from over 45 cities around Russia and the CIS region. The data collected is then made available in the Gamer’s Dictionary which defines gaming terms in simple and accessible language. 

Wild Rift Collaborates With KitKat to Announce the "Go to the Top" Event in Russia
The term "SuperSkill" as defined in the Wild Rift and KitKat Gamer's Dictionary. | Credits: SlovoDna

The gamer terms are then posted in a Russian newspaper named SlovoDna. Whether the Gamer’s Dictionary will be released globally or not is unknown at this time. 


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John has been reporting developments on major mobile MOBA titles such as Mobile Legends, Wild Rift, and Arena of Valor for over two years. He also understands and follows various other PC/Mobile games such as League of Legends, Crossfire, Warcraft and more.