Wild Rift Collaborates With KitKat to Announce the "Go to the Top" Event in Russia

Wild Rift collaborates with KitKat to announce the "Go to the Top" event. This collaboration is exclusive to Wild Rift players in Russia. Players who participate in the Go to the Top collaboration event get a chance to win one of 10,000 in-game images of Ashe from Wild Rift, tablets, and a guaranteed prize of a subscription to the online cinema IVI. Along with the Go to the Top collaboration event, Riot Games and the iconic chocolate bar brand KitKat have created a “Gamer’s Dictionary” with the help of gamers from Russia which attempts to define gaming terms in simple and accessible language.

How to participate in the Wild Rift and KitKat "Go to the Top" Event

To participate in the Go to the Top collaboration event, Russian Wild Rift players will have to purchase KitKat products with a Wild Rift logo in the packaging, keep the receipt and follow the steps provided. 

1. Visit the KitKat Russia website.

2. Tap on the Register button.

3. Follow the instructions that pop-up. This includes providing your email, phone number, and details on your receipt as proof of purchase.

4. If you're one of the lucky winners, you will receive an email or a text notification to claim your prize.

Along with the collaboration event, players can also expect various activities from Riot Games and KitKat which will be announced at a later date.

What is the “Gamer’s Dictionary” from Riot Games and KitKat?

Along with the Go to the Top collaboration event, Riot Games and KitKat are also making the “Gamer’s Dictionary” containing a collection of commonly used gaming terms such as “skating", "lag", "cheater" and "bug”. This is made possible with the help of other Wild Rift players through a survey asking them to creatively define popular gaming terms.

The study involves both men and women aged 18 to 55 years from over 45 cities around Russia and the CIS region. The data collected is then made available in the Gamer’s Dictionary which defines gaming terms in simple and accessible language. 

The gamer terms are then posted in a Russian newspaper named SlovoDna. Whether the Gamer’s Dictionary will be released globally or not is unknown at this time.