French Esports organization, Vitality’s entry into the Indian esports market was met with a ton of fanfare. It was certainly a landmark moment for Indian esports which certainly didn’t escape the eyes of Vitality Co-Owner Fabien “Neo” Devide.
Vitality Co-Owner Neo Thanks Indian Fans
In an Instagram post made by the official Team Vitality India page, Neo was spotted thanking the Indian fans for the warm welcome that the team has received after they posted their “Bonjour India” teaser.
“Thank you India for your warm Welcome!,” said Neo. “We can't wait to learn from you and make Vitality a better organization thanks to your help and support!”
Neo also indicated that the French Esports organization will be looking to focus on multiple titles in the Indian esports community.
Considering the fact that most international organizations who make their way into India have previously only opted to pick up teams in PUBG Mobile, this is certainly good news to other underserved titles in Indian esports.
Vitality’s Entry to Indian Esports
Vitality’s entry into the Indian region has been teased for quite some time now. The rumor mills have been indicating that the French organization would make its way into India since November 2019. All these rumours and speculations finally came true in October 2020, as Vitality announced its entry into Indian esports via their social media handles on Facebook and Instagram.
Unfortunately, Vitality is still yet to reveal its plans for the Indian region. Previously in May 2020, Team Vitality’s CEO Nicholas Maurer had said that Vitality’s approach will be to find streamers and influencers who are popular in India and then think about building teams.
But with the onset of a global pandemic, titles like Mobile Legends: Bang Bang (MLBB) & PUBG Mobile getting banned in the country, and the impending release of League of Legends: Wild Rift, Team Vitality’s strategy for the Indian esports scene could have very well changed.
Fnatic and TSM’s continued presence in the Indian region (despite the PUBG Mobile ban) has already suggested that the Indian market is still quite a lucrative proposition. With signs pointing towards PUBG Mobile being unbanned in India, the time is ripe for esports organizations like Vitality to establish itself in the region.
There are also other titles that Vitality could explore. Free Fire, Wild Rift, or even VALORANT have all managed to pull decent viewership numbers in both esports and streaming metrics in recent days.
It is certainly going to be interesting to see which esports title Vitality dips its toes into.