PSG announces new partnership with LGD Gaming

Vignesh Raghuram

19th, Apr, 2018
Continuing the traditional sports clubs embracing esports. Paris Saint-Germain, France's most dominant football club, and current reigning champion announced their latest expansion in their esports division. A Dota 2 partnership with LGD Gaming—during a press conference today.

Paris Saint-Germain already hosts rosters in League of Legends, FIFA, and Rocket League. While they are not the first sports team to get involved with Dota 2, they are the first European team to do so.

The partnership is similar in nature to fellow French club Olympique Lyonnaise’s joint venture with Chinese esports organization Edward Gaming (EDG) in Oct. 2017, in which the Lyon-based esports organization’s League of Legends players played with co-branded football jerseys.

The move will be expected to benefit both brands, as each can take advantage of their partner's considerable fan base, particularly for PSG’s foray into China as LGD Gaming is already established amongst Chinese fans. It makes perfect sense for PSG to connect with LGD Gaming who have more experience of the scene.

“Asia is a strategic region for PSG, and esports is a part of it. We are very happy to once again be a pioneer by being the first major European football club to invest on the Dota 2 scene in China,”

said Fabien Allègre, PSG Director of merchandising & diversification.

The enthusiasm is shared by Xuan Li, General Manager of LGD who said:

"We are looking forward to partnering with such a legendary club as Paris Saint-Germain eSports. We are very honored that PSG recognizes our brand, our successes,  and our experience. We look forward to going even further with PSG to make our fans proud."

This is another move that could help esports as a whole to be taken as seriously as traditional sports. For LGD Gaming specifically, it seems like a great strategic development to provide a professional and nurturing environment for their players with top-notch development opportunities courtesy of the French club. 

This is not the first “real” or legitimate sports investment in competitive Dota 2, as Complexity Gaming, VGJ.Storm, VGJ.Thunder have investors from the professional sports world and Spartak owns a team in the CIS scene, but this is certainly the most significant.

PSG.LGD Gaming can be seen in action in the Epicenter XL Major beginning on April 27th, 2018.



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