Chinese organization, Newbee has tied up with Shanghai Bank to launch a Newbee edition debit card. The former TI winning org hasn’t the best of results in the last couple of years but this does come as positive news for not just them but the entirety of esports.
Shanghai Bank Newbee Edition debit card opening session~— Newbee (@newbeecn) May 6, 2019
A small signing session from our Dota2 team was there as well for our fanspic.twitter.com/SS8jmEvolh
The integration of non-endemic brands with the likes of tournament organizers and teams have accelerated in the last few years as brands have begun to understand the power and reach of esports. Brands like DHL and Mercedes have tied up with ESL while the likes of SAP and AirAsia have partnered up with Liquid and Mineski respectively.