What It Takes to Be A Successful Content Creator


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Getting Started With Streaming: What It Takes to Be a Successful Content Creator

Abhimannu Das
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Becoming a streamer requires time, dedication and willingness to get out of your comfort zone.
Some of the biggest streamers in the world spent weeks or months to even get a fraction of the attention they have today.
Content creators are leaving behind their desk jobs to pursue full-time streaming but it is not as easy as it looks from the outside.

Streaming on platforms like Loco, Twitch, and YouTube takes more than just a phone or a PC. It can take months of effort and one needs a little bit of luck to get noticed and become the next big content creator on any streaming platform. Content creators are leaving behind their desk jobs to pursue full-time streaming but it is not as easy as it looks from the outside, and there are lots of things you need to know.

Choosing The Right Game

There are a lot of factors that affect what game you should pick up as a streamer. The best options are typically popular streaming-friendly titles that have massive playerbases. For example, Genshin Impact is one of the biggest game releases in the past five years with over 85 million downloads. But the game is far from being popular on streaming platforms as it is not a streaming-friendly game.

Rust, which is another popular game, has 12 million copies sold compared to Genshin's 85 million plus downloads, but Rust is an exponentially more popular game for streaming. Players have watched over 31 million hours of Rust on Twitch and it is currently among the top 10 games on the platform, above Counter-Strike: Global Offensive.

Other games like Fall Guys or Ludo might not be the most competitive or hardcore games out there for the hardcore gamer. But these titles usually score very high on viewership metrics on streaming platforms like Loco thanks to how spectator-friendly these titles are. The game itself plays a major role and some games are not fun to watch. You should pick a game that your audience will enjoy and also you should enjoy the game yourself as well.

Different streamers also have different expectations and you should identify yours accordingly. Some streamers are competitive and want to be the best in the games they play on stream while others focus on entertainment value. There are multiple opportunities to look into, which include speed runs, no-hit runs, theory-crafting, and other interesting forms of content that you can look into.

If you are starting off as a new streamer, it is best to opt for a more popular title that has opportunities instead of going for a niche title.

Choosing the Right Platform

While Twitch and YouTube are the biggest streaming platforms out there, there are regional streaming platforms that are taking over. Made-in-India platform Loco, for example, has tapped into the Indian audience and as such it can be great if you want to tap into a regional audience.

Language barriers can be a massive barrier to overcome, and regional platforms are often more welcoming towards non-English streamers whereas more established platforms can be difficult to tap into. Platforms like Loco can also help you explore new opportunities with titles like Ludo King and Loco Arena is specifically popular in this space. These unique opportunities can help you tap into niches you may not have heard of and get you kickstarted on your journey.

Gearing Up For Streaming

If you want to become a successful streamer, a webcam is very important. While there are successful streamers out there who keep their identities a secret, seeing a content creator and interacting with them through a computer screen feels a lot more natural for the audience.

You should also have an overlay for your stream that highlights your social media platforms and other information. As a creator, you should be tapping into as many social platforms as possible. From Instagram Reels to Twitter updates, you should leverage social media as much as possible to cross-promote your streams on live streaming platforms like Loco and YouTube.

A solid desktop is a must unless you are streaming from your mobile or console, in which case you will still need to have the appropriate equipment. If you are streaming on PC, here’s a short checklist that you should consider:

  • A capable computer

  • A quality microphone and webcam

  • Stable internet connectivity capable of streaming at high quality

  • Streaming software like OBS

  • A comfortable setup for long hours of streaming including proper lighting

If you are streaming from a console or mobile, a lot of the things listed above are also applicable to you. It is important to give your audience a quality experience that they will enjoy. Anything from low-quality audio or poor lighting can mar the experience for your audience.

Good gear does not involve breaking the bank and you should try and find quality products that are within your means to offer the best experience that you can. If you are a new streamer, you should not go overboard with your expenses. Start with a decent setup and make necessary upgrades as you gain more viewership.

Your First Steps As A Streamer

Once you start streaming, it is important to know what your strengths are. Some players are great at the games they play while others offer entertainment value. Someone like Michael "shroud" Grzesiek is a calm and reserved streamer who is very good at most games. While someone like Felix "xQc" Lengyel, who is also a former pro player, draws most of his viewers because of his chaotic personality.

You should learn to be yourself and identify what kind of content your audience likes. Whether it is being hyper-competitive or entertaining or both, you need to know what connects you to your audience. Once you identify it, you should work aggressively towards marketing your stream on your social media platforms and interacting with your audience as much as possible.

Your connection with your community is what can make or break your streaming career. Platforms like Loco offer chat features like ‘Stickers’ that viewers can earn by simply watching your streams. This builds a bond with your viewers which in turn will lead to higher engagement and viewership.

Platforms like Loco actively try to showcase their creators via their ‘Discover’ feature, which introduces a wide variety of lesser-known streamers to viewers. With real-time fast forwarding and rewinding available on streams and the easy access of VODs (Video on Demand) for viewers, a homegrown livestreaming service might be your best bet to start out as a streamer.

Most creators who made it big started off small and you should focus on taking small steps towards building a larger and larger community over time. If you don’t succeed, try to identify mistakes and reach out to your friends or other creators who can help you identify the mistakes you make. You should also build relations within the community and even co-stream with other creators which can greatly boost your viewership.

Be involved with your community and try to learn from your experiences. If you have made the decision to start streaming today, be prepared for the challenges and do your best!

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Abhimannu is a PC esports writer at AFK Gaming. With over seven years of experience in esports journalism, he has worked on a myriad of games and their ecosystems including Valorant, Overwatch and Apex Legends.

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