DreamHack, ESL Enter Exclusive Deal With Huya for Chinese Language Streams

Aditya Singh Rawat
Published On: 
  • ESL and DreamHack enter agreement with Huya for exclusive Chinese language stream.
  • All major tournaments for both CS:GO and Dota 2 will be broadcasted on Huya.
  • ESL One Cologne 2020 will be the first tournament to be aired as part of this deal.

Modern Times Group (MTG) owned ESL and DreamHack have jointly entered into an exclusive agreement with Huya one of the largest streaming platform in China, announcing them as the official digital media partner for all their esports competitions in Chinese languages.

The one-year deal will witness all the major esports tournaments by ESL and Dreamhack including both CS:GO and Dota 2 being exclusively broadcasted on Huya in Mandarin and other Chinese languages and dialects.

ESL, DreamHack Enter Exclusive Deal With Huya

As per the agreement, the Chinese streaming platform Huya has now gained “Exclusive rights to broadcast and distribute the biggest tournaments organized from ESL for CS:GO and Dota 2 live and On-Demand via digital media.”

The deal covers all upcoming DreamHack Masters and Open level tournaments along with ESL Pro Tour, ESL One, ESL Pro League, and Intel Extreme Masters. MTG’s long-awaited aim to reach the Chinese audience has finally been achieved, resulting in increased exposure for the tournament organizers as they now cater to an even bigger portion of the global esports market.

ESL One Cologne 2020 which was recently announced to take place as an online tournament will be the first competition to take place under this agreement. This will be a great starting point as the Chinese giants TYLOO will be competing in the event along with three other yet unannounced Asian teams.

DreamHack, ESL Enter Exclusive Deal With Huya for Chinese Language Streams
ESL One Cologne will be the first tournament to be aired under this dealTYLOO apart from being a Chinese organization is the best CS:GO team in Asia at the moment, they are current leading the Regional Major Rankings of the Asian region with some of the most popular Chinese players as part of their lineup. If the ESL World Rankings of the region are to be followed for the remaining invites there are chances that another Chinese team either Invictus Gaming, ViCi Gaming, or both of them might be seen participating in the event.

This is also not the first time that MTG has entered a deal with Huya with an earlier joint venture being terminated after the negotiations for the company’s expansion into China had a fallout due to differing views between the two parties on the allocation of contractual risk and other key commercial terms.

DreamHack, ESL Enter Exclusive Deal With Huya for Chinese Language Streams
This is not the first time two have entered into a dealHuya already owns the exclusive streaming rights for China when it comes to the biggest League of Legends tournaments like LCK, LCS, and LEC. The addition of two of Valve’s biggest esport titles CS:GO and Dota 2 would give it an undeniable monopoly in the region, while ESL and DreamHack tournaments would enjoy an increased viewership.

Aditya is the in-house CS:GO writer at AFK Gaming. While his understanding of the esports space is not restricted by geographical borders, his current focus lies in the Asian region. Understands and follows almost all major esport titles.

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