Modern Times Group (MTG) owned ESL and DreamHack have jointly entered into an exclusive agreement with Huya one of the largest streaming platform in China, announcing them as the official digital media partner for all their esports competitions in Chinese languages.
The one-year deal will witness all the major esports tournaments by ESL and Dreamhack including both CS:GO and Dota 2 being exclusively broadcasted on Huya in Mandarin and other Chinese languages and dialects.
[Also Read: IEM Melbourne 2020 Postponed to 2021]
As per the agreement, the Chinese streaming platform Huya has now gained “Exclusive rights to broadcast and distribute the biggest tournaments organized from ESL for CS:GO and Dota 2 live and On-Demand via digital media.”
The deal covers all upcoming DreamHack Masters and Open level tournaments along with ESL Pro Tour, ESL One, ESL Pro League, and Intel Extreme Masters. MTG’s long-awaited aim to reach the Chinese audience has finally been achieved, resulting in increased exposure for the tournament organizers as they now cater to an even bigger portion of the global esports market.
ESL One Cologne 2020 which was recently announced to take place as an online tournament will be the first competition to take place under this agreement. This will be a great starting point as the Chinese giants TYLOO will be competing in the event along with three other yet unannounced Asian teams.
This is also not the first time that MTG has entered a deal with Huya with an earlier joint venture being terminated after the negotiations for the company’s expansion into China had a fallout due to “differing views between the two parties on the allocation of contractual risk and other key commercial terms.”