Image Credits: Forbes
Since founding UTV, Ronnie Screwvala has been a very influential figure in the media and broadcasting industry, eventually selling his company to the Walt Disney Co. In 2014, he moved out of the media and broadcasting field and currently invests in a variety of digital and e-commerce ventures. After acquiring UMumba, the Mumbai based Kabbadi team which garnered massive success, Ronnie currently plans to setup an esports league in India called UCypher. The parent company - Usports which will be handling this tournament, has reportedly marked out a budget of INR 80-100 Crore for this, which has everybody going into a tizzy. And why not, considering the success UMumba and Kabbadi had (It’s now the second most watched sport on Indian TV according to business standard with over 435 million viewers) UCypher has all the makings of the next big thing.
The UMumba Kabaddi team
The format hasn’t been fully revealed but if sources are to be believed, it revolves around a franchise based system just like the IPL or the Pro Kabaddi League. May is the intended period for kickoff for UCypher and all we know as of now is that the original plan involves 10 teams of 12 players each. The focus will be on existing titles like Dota 2, CS:GO and FIFA with an added focus on mobile games which is growing to be a huge market in India. While this is purely speculation, our guess is that the each one of the 10 player teams will consist of the following :
- 5 x Dota 2 players
- 5 x CS GO players
- 1 x FIFA player
- 1 x Mobile title player (Clash Royale?)
Obviously the finances associated with this project are already on a gargantuan scale. Coupled with the fact that this is most likely going to be broadcast on television with the marketing and advertising potential that someone who started UTV possesses, the announcement certainly has been a big one with only positive reactions in the community.
Esports on television isn’t completely unheard of though, with ESPN broadcasting the The International in the US and ELEAGUE also on air on TBS. Many national channels also regularly broadcast esports especially in countries where the genre has taken off particularly well(Korea, Switzerland, Russia). Infact, India had it's own fair share of televised esports via a show titled 'Games Bond' that old school community members will remember as an absolute cringefest! With such a big announcement so early on in the year, the future of Indian esports certainly looks very bright.
Source : Economic Times